Facebook Ads for pawn shops
They think you're a junk store. Or an outlet for criminals.
Hollywood told them so, and nobody ever told them different. Our job is to change that.
Educating video ads that fight back. Pawn only, since day one.
The survey
Have you ever been inside a pawn shop?
No.
Why not?
Hundreds of answers. Every one landed in one of two buckets. 👇
Isn't that just where you
sell your junk?
They genuinely don't know what you are. No idea you loan money. Never heard of layaway.
Don't know you sell jewelry at half the mall's price. You are a mystery building they drive past.
Those places
are sketchy.
Bars on the windows. A rude guy behind the counter. Stolen goods on the shelves.
They've built a full picture of your shop, and every brushstroke came from a movie.
Where the stigma comes from
Pop culture has been writing your shop's reputation for decades, and it never once asked you for a quote.
The pawn shop on screen is always the same place:
It is always the same thing. An ugly, scary hole in the wall where the illegal deals get done.
In games, you are always the place to dump stolen loot, or the spot for illegal gun mods. Millions of players, same lesson.
Billion-dollar franchises, all teaching your town the same lesson about your shop.
Nobody is teaching them the truth. It is our job to fight the stigma.
Two buckets, one disease: your market was never educated.
One half got no information. The other half got Hollywood's version.
Either way, they will not walk in until somebody teaches them what a pawn shop actually is.
The trap
SEO, Google ads, word of mouth. All of it only reaches people already looking.
pawn shop near mefalling every year
Trending near you
fast cash near meclimbing
sell my ps5 for cashclimbing
quick loan no credit checkclimbing
Source: Google Trends, US, past 5 years
Interrupt marketing
in·ter·rupt mar·ket·ing
noun · the only tool that reaches the 90%
Paid ads that get in front of people who aren't searching for you.
We slide your video into the feed, right between the cat videos, while your whole town scrolls at night.
Your town walks through your front door on their phone, before they ever touch the handle.
We don't argue with the stigma. We show them it's wrong.
We run educational videos in the feed, no pressure.
They learn what a pawn shop really is, and the stigma starts to crack.
When they finally need cash or a deal, we hit them with offers.
Layaway for the holidays, 0% payments, get a loan.
Now they join your list and reach out.
Text and email follow-ups keep inviting them back until they walk in the door.
They come find you by name. Your competitors never enter the race.
The arsenal
Everything below is proven, already working across 300+ shops, and built for your shop.
The educating videos that crack the stigma. We know which stories move people because we already ran them.
A decade of learning who borrows, who buys, and who kicks tires. That data exists nowhere else.
Ad clicks become text, email, and call opt-ins. Your deals list grows every day the ads run.
Ads built to make the phone ring: loan questions, gold quotes, "do you have one of these?"
Loan-growth sequences and retail promos that fire themselves through Shmello.
Pop-ups, gold-buying weekends, holiday pushes, clearance blowouts. Filled from the feed.
Full library, both languages. If your market speaks it, your ads should too.
General merch or boutique luxury. Handbags, cards, watches. Never a template.
Three lines of business
Is this just for retail sales? No. A pawn shop makes money three ways, and our Facebook machine grows all three.
We rotate your ads based on what your shop needs that week: more loans, more buys, or more retail.
Reach the people who need cash this week, before the title-loan shop or the credit card company does.
$300K to $1M+
Too many TVs on the shelf? Jewelry about to ship to the refiner?
Run a promotion and sell it for more than a wholesaler would pay.
When stuff collects dust or crowds the floor, we move it.
More turns
Buys are more than we-buy-gold. TVs, handbags, jewelry, whatever you take.
We run buy ads that bring sellers to your counter and fill your list.
$30K week-one buy (the unicorn)
The other half of the machine
Every opt-in, call, and signup lands in Shmello: welcome texts, review asks, win-back blasts fire themselves.
Ads without follow-up is a bucket with a hole in it. That's why the program runs on Shmello.
Ads bring them in
Shmello brings them back
Packages
Real ad spend, paid straight to the platforms, never pocketed.
Our fee covers building, split-testing, and managing what works.
$1,000/week
No less than $1,800/mo ad spend included
$6,000/month
No less than $2,700/mo ad spend included
$10,000/month
No less than $4,500/mo ad spend included
Not sure which fits? That's what the conversation is for.
We'll tell you which one we'd pick for your shop, and we'll tell you honestly if the answer is "none yet, fix your reviews first."
Per location Pricing is per location. Multi-store groups run one playbook, with a zone and a budget per store.
The math
The honest answer isn't about your budget. It's math: the population around your stores.
It takes 7 to 12 impressions to move someone. Bigger population = more spend to hit everyone enough times.
Draw a 50-mile radius around your stores and find your metro:
PL-50 MARKET SCOPE
IT TAKES 7 TO 12 LOOKS TO MOVE ONE PERSON
Bigger market, more impressions needed, more spend to win it.
It's not us upselling. It's the cost of being seen enough times to matter.
The non-compete
It would not be fair to take on your competition while you are paying us.
So while you run our Facebook ads, we will not run ads for another pawn shop near you. Not fair to them, not fair to you.
20 miles
Locked to you
Nobody within 20 miles of your shop runs our ads. Period. No exceptions, no asking.
1 per metro
First come, first served
We work with one shop per major metro. If we already run your competitor, we can't run yours.
Your own locations never count against you. Multi-store groups hold a zone for every store.
The territory map
There are about 75 major metros in America. Our non-compete means just one shop per zone.
So we work with incredible pawnbrokers in open territories, not whoever shows up. That is why you apply.
Every pin is a major metro. A blue pulse means the zone is open. A lock means a shop got there first. Find your city.
Case studies
More than once, we have taken a shop from $300K in loans to over a million.
Then COVID hit and crushed everyone's loan book.
Our clients bounced back first. The proof is in the data from the nation's biggest pawn mastermind.
Our very first customer still sees 650+ new customers a month, year after year, from our Facebook ads and brand growth.
One tried to cancel because he'd loaned out every dollar he had. The ads worked too well. We nearly fired ourselves out of a job.
We have grown email and deals lists from 1,000 to 10,000 names. What is one name worth?
A shop in a metro of under 30,000 people made about $1 per person on every text blast he sent.
We helped a pawnbroker go from $2M to $4M in gross profit in three years. He already ran an incredible shop, and all we did was put wind in his sails.
We can't promise the same for you, but if your operation is great, our machine speeds it up.
We won't promise you those numbers in month one. Anyone who does is selling you something.
Things take time, and we'll show you the timeline on the call.
Book a call
30 minutes. Your reviews, your ads, your numbers, and whether your zone is still open.
You leave with a plan, whether you hire us or not.
Last interruption, promise. Book the call. 💪