Pawn LeadsPawn Leads
Search Standard
$750/week
About $1,000/mo ad spend included
- Search + maps campaigns, built for pawn
- Custom pawn landing page, built to convert
- Call and store-visit tracking
- 10-mile zone exclusivity
Google Ads for pawn shops · own the search
They're searching right now. Be the name they find.
People in your town are typing their problem into Google this very minute. Google ads make sure the first answer they see is you.
Sample
Live search demonstration. People type: pawn shop near me, sell gold near me, fast cash today, used tools for sale, jewelry under $500.
Sponsored
Your Pawn Shop · Fast, Friendly, Local
yourpawnshop.com
Some Other Listing
nobody-scrolls-this-far.com
Top spot. Every search that matters. That's the whole game.
Rather watch than read?
The whole Google play, explained out loud.
Your SEO stops at about 3 miles. Your customers don't.
The average pawn shop only ranks first about 3 to 4 miles out. Search from further away and you drop to third or fourth.
Most clicks go to the top few results, so those searchers land on whoever ranks above you.
Sample
Your town
7x more calls and directions came from the city 8 miles away than from the shop's own town (Denham Springs vs Baton Rouge).
- SEO reach ~3 mi
- Your ad radius 10 mi
- Searchers you're in front of: 20
20 mi you're not just reaching residents. Commuters and people passing through count too.
That's the whole point of Google ads: extend your search radius.
SEO covers the first 3 miles free, most of the time. Ads buy the rest.
One client targets a 20-mile radius, and their numbers are some of the best we've seen.
The receipts, straight from Google.
Every number below is from a real client account: calls, taps to call, directions, and Google-verified store visits.
Google Ads · account report
Decatur, IL · 101K nearby
Customer actions:
- Calls dialed and tapped10,000
- Directions3,000
- Google-verified walk-ins3,600
Total16,600+
About $2.19 per action over the life of the account.
1,100
Denham Springs, LA · pop 9,300
Verified walk-ins on $16K total spend, in a town most owners would say is too small for Google ads.
140,000 people can drive to that store.
Google Ads · account report
Smyrna + Paulding, GA · one owner
Across two shops:
- Calls9,600
- Directions13,000
- Verified walk-ins4,000
Total26,600
Two markets, one playbook.
Google Ads · account report
San Diego, CA · 1.4M nearby
- Calls6,600
- Directions14,000
- Verified walk-ins3,600
Total24,000+
Seven years running and still producing every month.
7,000
El Paso, TX · 635K nearby
Hot leads on a smaller budget in a huge market: 11,000 people search there monthly.
Bigger budget, bigger slice.
$2.19
The unit that matters
That's a person calling, pulling up directions, or walking through the door.
Two bucks for a customer ready to convert.
12 pawn shops across the country · 113,000+ customer actions from Google alone
What would your town do?
Slide to your market and budget. The unit costs are real averages from our pawn accounts, not numbers we made up.
100,000 people nearby · about 1,000 pawn searches a monthThe 1-in-100 rule, pulled from our accounts' real Google search data.
1 in 100 people near a pawn shop search for one every single month.
100,000 people close by means about 1,000 searches a month.
$1,500 a month
34
phone calls
$14.80 avg cost per call, from 9 pawn shop clients39
directions pulled up
$12.89 avg cost per direction, from 9 pawn shop clients21
verified store visits
$23.53 avg per Google-confirmed walk-in, from 7 clientsTotal customer actions a month94
Capped by your market: there are only so many searches a month to capture.
Estimates, not promises. Every market, competitor set, and budget is different.
On the call we pull your town's real search numbers, straight from Google.
The two searches to own.
Sample
"your shop's name"
Sponsored
Your Pawn Shop
yourpawnshop.com
Your name. Your traffic. Never someone else's counter.
Sponsored
Some Other Shop
not-your-shop.com
Your Pawn Shop
yourpawnshop.com
The name search
Here's the one that stings: competitors can buy ads on your name.
Someone searches for you, and another shop shows up first.
Owning your own name is cheap insurance, and it makes sure the customer you earned actually reaches you.
Sample
"pawn shop near me"
Sponsored
Your Pawn Shop · Fast, Friendly, Local
yourpawnshop.com
Highest-intent traffic in your market. Hand already raised.
Some Other Listing
nobody-scrolls-this-far.com
The service search
Someone needs cash, or gold prices, or a deal on tools. They search the service, not a name. Whoever holds the top spot wins the customer.
This pairs perfectly with our Facebook ads.
Facebook creates demand
the 90% who've never walked in
Google captures it
the 10% searching this minute
Two different buyer cycles.
Facebook creates demand for the future. Google grabs the low-hanging fruit: the people who need you today.
The part most agencies get wrong
Pawn has a Google rule that can get you shut down.
Sample
Disapproved
"Get a pawn loan today"
Policy: personal loans at 36% APR or higher cannot be advertised. Most pawn loans sit above that line.
Run it anyway and the account gets flagged, suspended, or killed.
An agency that doesn't know this rule burns your account and blames Google.
What we won't run
Loan-rate ads that put your whole account on the chopping block. Not once, not "just to test it."
Sample
Sponsored
Your Pawn Shop · Sell Gold Today
yourpawnshop.com/gold
ApprovedWhat we run instead
Retail, gold buying, buy offers, and promotions. High-intent traffic, fully compliant, and your account stays alive.
A decade in pawn means we know exactly where the lines are.
Standalone package · one shop per zone
Own your searches before your competitor does.
Google Ads stands on its own, no other package required.
And it comes with your zone: one pawn shop per 10-mile radius, first come, first served.
If we run your competitor's ads, we can't run yours.
Pawn Leads
Search Premium
$1,200/week
About $2,000/mo ad spend included
- Everything in Search Standard
- A bigger slice of your market's monthly searches
- Priority split-testing and optimization
- 10-mile zone exclusivity
One more rule: Black Swan clients ($10,000/mo and up) hold first right of refusal on Google across their whole territory.
If your market's Black Swan shop passes, the zone is yours.
Pricing is per location. Multi-store groups run one playbook, with a zone and a budget per store.
Let's see if Google is your next move.
Not every shop needs Google ads on day one.
We'll tell you honestly whether it's your next step or whether your money works harder somewhere else first.
Either way, you leave with a plan.
Sponsored
Pawn Leads
The largest marketing agency in pawn.
Grab a time that works.
Pick a slot and we will be there. No back and forth.