Google Ads · own the search
People in your town are typing their problem into Google this very minute. Google ads make sure the first answer they see is you.
The whole Google play, explained out loud.
The average pawn shop only ranks first about 3 to 4 miles out. Search from further away and you drop to third or fourth. Most clicks go to the top few results, so those searchers land on whoever ranks above you.
That's the whole point of Google ads: extend your search radius. SEO covers the first 3 miles free, most of the time. Ads buy the rest. One client targets a 20-mile radius, and their numbers are some of the best we've seen.
Every number below is from a real client account: calls, taps to call, directions, and Google-verified store visits.
Customer actions: 10,000 calls dialed and tapped, 3,000 directions, 3,600 Google-verified walk-ins. About $2.19 per action over the life of the account.
Verified walk-ins on $16K total spend, in a town most owners would say is too small for Google ads. 140,000 people can drive to that store.
9,600 calls, 13,000 directions, and 4,000 verified walk-ins across two shops. Two markets, one playbook.
6,600 calls, 14,000 directions, 3,600 verified walk-ins. Seven years running and still producing every month.
Hot leads on a smaller budget in a huge market: 11,000 people search there monthly. Bigger budget, bigger slice.
That's a person calling, pulling up directions, or walking through the door. Two bucks for a customer ready to convert.
Slide to your market and budget. The unit costs are real averages from our pawn accounts, not numbers we made up.
Estimates, not promises. Every market, competitor set, and budget is different. On the call we pull your town's real search numbers, straight from Google.
Book a CallSomeone needs cash, or gold prices, or a deal on tools. They search the service, not a name. Whoever holds the top spot wins the customer.
Here's the one that stings: competitors can buy ads on your name. Someone searches for you, and another shop shows up first. Owning your own name is cheap insurance, and it makes sure the customer you earned actually reaches you.
Two different buyer cycles. Facebook creates demand for the future. Google grabs the low-hanging fruit: the people who need you today.
Loan-rate ads that put your whole account on the chopping block. Not once, not "just to test it."
Retail, gold buying, buy offers, and promotions. High-intent traffic, fully compliant, and your account stays alive.
A decade in pawn means we know exactly where the lines are.
Google Ads stands on its own, no other package required. And it comes with your zone: one pawn shop per 10-mile radius, first come, first served. If we run your competitor's ads, we can't run yours.
One more rule: Black Swan clients ($10,000/mo and up) hold first right of refusal on Google across their whole territory. If your market's Black Swan shop passes, the zone is yours.
Pricing is per location. Multi-store groups run one playbook, with a zone and a budget per store.
Not every shop needs Google ads on day one. We'll tell you honestly whether it's your next step or whether your money works harder somewhere else first. Either way, you leave with a plan.