Pawn Leads software is becoming Shmello: same machine, same pawn playbook, tastier name.
Pawn Leads Software → say hello to

Meet Shmello.
The pawn shop growth engine that keeps customers coming back.

Build a deals list you own. Ask for Google reviews automatically. Send the right blast at the right time so a first-time customer becomes a regular.

The same engine proven across 300+ pawn shops in the Pawn Leads playbook. Built by pawn people, for pawn people.

Book a Demo See pricing

7-day free trial · Cancel anytime

Shmello, the toasted marshmallow mascot Shmello on fire, winking

Trusted by 300+ pawn shops nationwide

Rather watch than read?

The complete Shmello walkthrough, from back when we called it Pawn Leads. Grab a coffee. It earns its fifteen minutes.

Here's the real problem

Your shop is a leaky bucket.

A customer walks in, does a deal, and walks out. You have no way to invite them back.

You're working the counter, writing loans, testing gold, and answering "do you take this?" calls. The marketing slips because the counter is all-consuming.

the review youforgot to ask for the customer whonever came back the follow-upyou never sent

Every drip is money that already walked in once.

Shmello keeps your marketing moving forward after they leave the store. And every road leads to one place: your text and email list.

Facebook post: USA Pawn is having the biggest year in 33 years of business
Nick Fulton, USA Pawn · the biggest year in 33 years
The old way vs. the Shmello way

Eight tabs. Eight bills. Or one login.

You can do it the old way: buy every subscription separately. Email from one company, texting from another, call recording, reputation, booking, e-signatures. Separate passwords, separate invoices.

Or do it the new way, with all of it built in. Easier, better, and cheaper. Shmello is best-in-class software we licensed, then modified and upgraded for pawnbrokers. The whole toolbox, one login.

Mailchimp
Podium
CallTrackingMetrics
Yext
Hotjar
Cloudflare
Calendly
DocuSign
Shmello
login.mailchimp.com
The Shmello platform, every one of those tools in a single tab
8 subscriptions $2,060 every month $197 a month · you keep $1,863
Facebook comment from Carli Karlson: the best thing I ever did for my marketing was sign up with Jeff and the crew
Carli Karlson, Axel's Pawn · "the best thing I ever did for my marketing"
The only two jobs software has

Software can help your shop exactly two ways.

It saves you time. Or it makes you money.

That's the whole test. Every tool below does one of those two jobs, and the best ones do both. We tagged each one so you can keep score.

$
Win back timeThe counter is all-consuming. These run without you.
Make more moneyEvery road leads to the list, and the list fills the store.
Facebook praise from Amir Failey of US Pawn
Amir Failey, US Pawn
Win back time · the one inbox

One inbox. Every conversation your shop has.

Two-way texts, emails, calls, Facebook messages, Instagram DMs, and your blast campaigns all land in the Conversation Hub, one thread per customer. Assign any thread to whoever should own it; the history rides along.

Your crew stops texting customers from their own cell phones. Every word stays on the record. There's even an internal team chat in the mobile app, so you can run the shop from the truck or the trade show floor.

Shmello · Conversations 8:39 AM
app.shmello.com/conversations
Shmello5 new conversations now

One Tuesday morning, replayed.

Podium two-way texting, from $299/mo · in the box

Win back time · why one inbox matters

Three years of texts, calls, and emails. One question away.

Because every text, call, and email lives in one place, Ask AI can search all of it at once. Ask it the way you'd ask a person. "Which customers wanted gold chains last month?" Ask AI hands back the names, the exact messages, and the dates.

It searches your account and nothing else: your texts, calls, emails, and reviews. If it's not in your history, it says so. One shop untangled a $3,000 scam with one search. One shop's story, not a promise; the full tale lives on the IVR page.

Search slip

Searches your account only

TEXTS
CALLS
EMAILS
REVIEWS
Ready·0 messages searched

Matches pin here

Simulated demo. Ask AI searches your own live account data.

Facebook praise from Edward Best
Edward Best
Make more money · and win back time

The Google reviews engine.

More money: one tap per transaction sends the customer a review ask, tracked by employee. More reviews rank you higher on Google Maps. Higher rank means more new customers find you first.

Less work: every positive review gets a reply written by Shmello's AI, in your shop's tone. Anything 3 stars or under skips the robot and notifies your management to handle it like a human.

This is the exact landing page your team uses at the counter. Type the customer's number, pick your name, done.

Learn more about the reviews engine

Yext reputation management, $159/mo · in the box

Facebook post from Michael Schube: we hit 401 five-star reviews this weekend
Michael Schube · 401 five-star reviews
Win back time · call recording

Every call recorded. Every call a lesson.

Your marketing makes the phone ring, but the deal is won or lost on the call. Shmello records every one, so you can spot-check how your team quotes, settle "he said, she said" disputes, and coach the crew with real tape.

Call menus that route the caller, recordings you can search, and the data to prove what's working. The deep dive lives on the IVR & call recording page.

REC Incoming · (479) 555-0142 02:41
Search every call Coach the quote Settle any dispute

CallTrackingMetrics, $197/mo · in the box

Win back time · missed calls

Miss the call. Keep the customer.

Counter's slammed, the phone rings out, and somewhere across town a customer starts typing "pawn shop near me." Shmello texts them back before they finish. The reply drops into your one inbox where anyone on your crew can pick it up.

No robot voicemail. Every missed call, nights and Sundays included. The counter closes. The text back clocks in.

11:36
RecentsEdit
Riverside PawnOutgoing call · No answer
0:41
MarcyMobile
Tue
Hardware DepotOutgoing call
Mon
Recents
pawn shop near me
QuickCash PawnPawn shop · Open
MESSAGESnow
Riverside Pawn
Sorry we missed you! What do you need? Text us right here.
SINCE THE HANG-UP
0:00
the clock is running
MISSED CALL TEXT BACK · EVERY MISSED CALL · EVERY TIME.

Want the phone answered before it ever rings out? The call menus and post-call surveys live on the IVR page.

Facebook praise from Joey Leza
Joey Leza, Buffalo Jewelry & Loan
Make more money · the deals list

The deals list. The most valuable thing your shop can own.

A 100% legal, opted-in text list you own. Blast the whole list, or go advanced with niche lists: your handbag people, your Rolex people, your bullion people, texted only when their thing hits the counter. When you speak to everybody, you speak to nobody.

About $1 per name per blast is what we see, shop after shop. No promises, no guarantees.

The earn-the-discount system that fills the list has its own page: the VIP program. If you ever heard us call it coupon codes, that's the one.

Facebook post from Chase Brandt with a photo of VIP and review smart cards
Chase Brandt · smart cards ready for the counter
Make more money · giveaways

212 entries. 170 new customers. One giveaway.

One shop set up a booth at a trade show across town, nowhere near their store, and gave away a $1,000 gun. 212 strangers entered on the giveaway page.

Then Shmello's automated texts spent 60 days inviting them in. Roughly 8 in 10 walked into the store as brand-new customers.

New customers are expensive to buy with ads. This was 170 of them for a $1,000 gun, about $6 each. How many times would you run that play?

At a two day trade show booth, one shop ran a one thousand dollar giveaway. 212 people entered on the giveaway landing page. Over the next 60 days the text automations brought roughly 80 percent of them, about 170 people, into the store as brand new customers.
Two day trade show, across town
The 60 days after, at the store

The automations did the following up.

One show, one shop. No promises, no guarantees.

How much is one new customer worth to you? More than a thousand bucks for 170 of them? Probably so. One show, one shop. No promises, no guarantees.

The US Pawn crew holding their review tap cards
The US Pawn crew, cards in hand
Make more money · email

Gmail judges the envelope before it reads a word.

Most small-business email goes out from shared, burned address pools, and lands in spam next to the cruise scams.

Shmello runs on a dedicated line: your own sending domain, your own IP address, your own reputation. And the Claw, our warm-up system, watches every big inbox and pulls strays out of spam all night.

Want the whole thing run for you, written, sent, and sorted? That's the Email Marketing Machine.

no-reply@blast-pool-4471.net
TO:
Every customer
on your VIP list.
deals.yourshopname.com
TO:
Every customer
on your VIP list.

Mailchimp email marketing, $99/mo · in the box

Facebook praise from Edward Best about Google results
Edward Best
Make more money · websites

Say what you want. Shmello builds it. Google's servers carry it.

They call it vibe coding. You just call it typing: one sentence about your shop, and the sections show up. Change your mind, type again, it repaints.

Every site lives on Google Cloud infrastructure, the same machines Google runs its own products on, with SSL and hosting included in your $197. Included means included: no separate hosting bill, and no promises about page-one rankings.

Mesa Gold and Loan
building preview... LIVE
MESA · ARIZONA
Mesa Gold & Loan
Cash today on gold, jewelry, and watches.
Get a cash offer
4.9 local rating RingsChainsWatchesTools
MON-THU 9-6FRI 9-9 · OPEN LATESAT 10-4

Booking calendars ride along too: skip-the-line passes and big-deal appointments, with automated follow-ups.

Cloudflare + Calendly + DocuSign, $105/mo · in the box

Facebook post from Nick Fulton: we doubled our sales for Black Friday and Small Business Saturday
Nick Fulton, USA Pawn · Black Friday doubled
Shmello is the engine

These are the machines it runs.

Every one has its own page, its own playbook, and its own proof.

The VIP ProgramTurn counter perks into a text list that prints money Google Reviews2X-5X more 5-star reviews in 30 days IVR & Call RecordingEvery call routed, recorded, and surveyed The Email Marketing MachineDone-for-you email on a dedicated line, with the Claw Shmo CardsOne tap puts a customer on your list or your review page
All-in-one. All-in-savings.

Remember those eight tabs? Here's the math, line by line.

Most shops bolt together a dozen tools and pay for every one. Shmello replaces the whole stack with one system built around repeat customers.

CRM & Pipeline Management$99/mo
Unlimited Sales Funnels$297/mo
Website Builder$29/mo
Surveys & Forms$49/mo
Email Marketing$99/mo
2-Way SMS Marketing$99/mo
Booking & Appointments$29/mo
Workflow Automations$169/mo
Courses & Products$99/mo
Call Tracking$49/mo
Reputation Management$159/mo
Tracking & Analytics$299/mo
Communities$89/mo
Document Signing$47/mo
Ringless Voicemail$99/mo
AI Review Responder$349/mo
Buying it all separately $2,060/mo
With Shmello $197/mo You keep $1,863 every month
Start your 7-day free trial

Also in the box: sweepstakes, a social scheduler, team task boards, ringless voicemail, e-signatures, and website visitor tracking. New automations ship free as we build them: six added this year by May.

Facebook post from Scott Nell of Big Dog Pawn
Scott Nell, Big Dog Pawn

Go ahead. Squish it.

So where does the name come from?

For years, everybody thought Pawn Leads WAS the software. So they assumed we were just a text-message company and never found the ads, the websites, the whole agency behind it.

The fix: same product, new name, and a mascot cute enough to put on everything. Shmello. It also gives us an excuse to hand out marshmallows at every pawn convention booth, and honestly, that alone was worth it.

Pawn Leads proved the playbook. Shmo Card captures customers in person. And right in the middle, the gooey center: Shmello, following up, asking for reviews, and bringing them back.

Facebook exchange between Jason Wallace and Jeff Trimble
Jason Wallace · with Jeff in the replies

Choose your plan. Start your 7-day trial free.

Monthly
$197/mo
  • CRM & pipeline management
  • Unlimited landing pages & workflows
  • Conversation Hub + 2-way SMS
  • Email marketing & auto follow-ups
  • Done-for-you automations
  • Call tracking & reputation management
  • 1:1 onboarding call included
  • Desktop & mobile app
Start your trial
Annual · save $394
$1,970/yr
  • Everything in Monthly
  • Two months free
  • Same 7-day free trial
  • Cancel anytime, keep your data
Start your trial
Jeff's honest math: most of these features cost $197 on their own somewhere else. To get your money's worth you only have to use one of them, and use it well. The rest is there for the overachievers.
No contracts. You own all your data. Export your customer lists anytime.

You've got questions. We've got answers.

Is Shmello built on someone else's software?

Proudly, partly. We licensed a best-in-class set of tools, the same code trusted by hundreds of thousands of businesses, then modified and upgraded it for pawnbrokers.

The machines, the automations, the pawn playbook: that part is all us. You get big-tech infrastructure with a pawn brain on top.

What happened to coupon codes?

They grew up and got a better name. The earn-the-discount system is now the VIP program, and it has a whole page: see the VIP program.

Do I have to install anything?

Nope. You'll never have to hire a developer or IT staff. Our team meets with you and helps build out and manage everything you need.

Do I have to pay for updates?

Never. Every update and new feature is free with your partnership. They show up in your account automatically. You never download or change anything.

How long are the contracts?

There are none. No long-term contracts, no commitments. Use Shmello month to month and cancel any time. We'd rather earn your stay.

Who owns the data and the contacts?

You own all of it. Shmello is a tool to help you get better results for your business. Your customers are yours, always.

Is there real support if I have questions?

Absolutely. Our support team is ready during business hours, and you get a 1:1 onboarding call to start. You're never on your own.

If I cancel, what happens to my data?

Unlike most platforms, you can download CSV files of all your customer lists before you go. Your data leaves with you.

How does cancellation work?

Simple. Contact us by phone or email and a team member helps you cancel promptly. No penalties, no fees, no runaround.

Is Shmello really built for pawn shops?

It's the only thing it was built for. Shmello started life as the Pawn Leads software, tuned across 300+ pawn shops: deals lists, loan reminders, review asks, call recording. Other local businesses can use it, but pawn is home.

See Shmello running for a real pawn shop.

Book a demo. We'll show you a live shop: deals list blasts, review asks, missed-call text-backs, and the loan reminders that bring people back.