About Pawn Leads

We picked a fight with the stigma.

The largest marketing agency in pawn. Pawn only, since day one.

The stigma scares customers away from pawn shops every single day.

Our mission is to find a better way to fight back, against the stigma and the institutions ruining the name of pawn.

Who we are

Pawn Leads

The largest marketing agency in pawn.

Pawn only, since day one.

No dentists, no gyms, no distractions.

  • 300+shops on our marketing products
  • Pawn onlyno dentists, no gyms, ever
  • A decadeof pawn-only marketing data

We show up where pawn lives

Every major trade show, the biggest pawn communities, and behind the loan-balance stories pawnbrokers tell each other.

The $300K-to-$1M shops. The fastest COVID recovery in the nation's biggest pawn mastermind.

Trade show photocoming from Jeff

We work with pawnbrokers, not at them

Cookie-cutter never works in this industry. Your shop's story is the strategy.

We change the face of pawn alongside the people living it.

We build our own AI weapons

AI replies, automations, call intelligence.

Fighting a stigma this old takes weapons this new, so we build them ourselves.

Sample

Marcus T.★★★★★

First pawn shop I've ever walked into. They explained everything and gave me more than the other place offered.

Response from the owner · 40 seconds later

Marcus, welcome in. A first visit means a lot to us. We are family owned here in Mesa, and we want every offer to make sense before you sign anything. See you next time.

The people behind the curtain

  • Shell Fisher, Head of Operations at Pawn Leads

    Shell Fisher

    Head of Operations

    Line from Jeff

  • Jeff Trimble, CEO and Owner of Pawn Leads

    Jeff Trimble

    CEO & Owner

    Line from Jeff

  • Shane Gueco, Project Manager at Pawn Leads

    Shane Gueco

    Project Manager

    Line from Jeff

  • Isabel, Executive Assistant at Pawn Leads

    Isabel

    Executive Assistant

    Line from Jeff

  • Sammy

    Team Mascot

  • And the rest of the crew

    16 full-time, all pawn, all in

What we run all day

The mission is the why. This is the how, one system at a time.

The flywheel we teach

Our whole agency, honestly, is teaching pawnbrokers to spin one wheel:

  1. Ads bring new faces
  2. Tap. On your list
  3. Texts bring them back
  4. Reviews bring neighbors
  5. Profit funds more ads

Your Shop spinning faster

Who we're for (and who we're not)

We're for you if

You know your customers have nowhere else to go, and you treat that as a responsibility instead of leverage.

  • The helping hand
  • The community hero
  • The shop people are surprised they love

A decade of data, an arsenal of tools, and a chip on our shoulder about how this industry gets portrayed.

Let's go change some minds in your town.

We're not for you if

Customers are just wallets and the counter is just a toll booth.

We're honestly not your agency. We can't polish a turd, and we've stopped trying.

Pawn Leads stays pawn only

One machine. A brand for every kind of local business.

Pawn Leads is part of the Shmo Leads family of brands: the same system and the same team, built for each industry.

Talk to us.

Thirty minutes, your numbers, a real plan. Whether you hire us or not.

Grab a time that works.

Pick a slot and we will be there. No back and forth.

Book Your Call

Your town needs a favorite pawn shop. Let's make sure it's yours.

Apply to Work With Us