About Pawn Leads

We picked a fight with the stigma.

The stigma scares customers away from pawn shops every single day. Our mission is to find a better way to fight back, against the stigma and the institutions ruining the name of pawn.

Who we are

The largest marketing agency in pawn. Pawn only, since day one. No dentists, no gyms, no distractions.

300+
shops on our marketing products
Pawn only
no dentists, no gyms, ever
A decade
of pawn-only marketing data
We show up where pawn livesEvery major trade show, the biggest pawn communities, and behind the loan-balance stories pawnbrokers tell each other. The $300K-to-$1M shops. The fastest COVID recovery in the nation's biggest pawn mastermind.
We work with pawnbrokers, not at themCookie-cutter never works in this industry. Your shop's story is the strategy. We change the face of pawn alongside the people living it.
We build our own AI weaponsAI replies, automations, call intelligence. Fighting a stigma this old takes weapons this new, so we build them ourselves.

The people behind the curtain

Shell Fisher, Head of Operations at Pawn Leads

Shell Fisher

Head of Operations
Jeff Trimble, CEO and Owner of Pawn Leads

Jeff Trimble

CEO & Owner
Shane Gueco, Project Manager at Pawn Leads

Shane Gueco

Project Manager
Isabel, Executive Assistant at Pawn Leads

Isabel

Executive Assistant
Sammy, the Pawn Leads booth dog

Sammy

Team Mascot
+11

And the rest of the crew

16 full-time, all pawn, all in

What we run all day

The mission is the why. This is the how, one system at a time.

01

Facebook & Google ads

Stigma-cracking education first, interrupt marketing second. The flagship and the search net.

02

Websites for pawn's best shops

The digital front door. Scroll to the footer of the best shops in the country: "Made by Pawn Leads."

03

Shmello, the VIP text platform

The list you own, worked properly: VIP deals, review machines, a phone system that sells.

04

Shmo Cards on the counter

NFC tap cards that turn a good moment at the counter into a review or a VIP signup.

The flywheel we teach

Our whole agency, honestly, is teaching pawnbrokers to spin one wheel:

Ads bring
new faces
Tap. On
your list
Texts bring
them back
Reviews bring
neighbors
Profit funds
more ads
Your Shopspinning faster

Who we're for (and who we're not)

We're for you if

You know your customers have nowhere else to go, and you treat that as a responsibility instead of leverage.

A decade of data, an arsenal of tools, and a chip on our shoulder about how this industry gets portrayed. Let's go change some minds in your town.

We're not for you if

Customers are just wallets and the counter is just a toll booth. We're honestly not your agency. We can't polish a turd, and we've stopped trying.

Talk to us.

Thirty minutes, your numbers, a real plan. Whether you hire us or not.