Indeed, no one is surprised that businesses have to work to keep their followers, customers, and searchers’ interests to keep them engaged. Catching your target audience’s attention is only part of the battle; sustaining their attention is another thing altogether.
Strategically placed images can help drive more visitors to your website and including images effectively promote social sharing.
Images aren’t just photos. They can be infographics, cartoons, GIFs, or other visual elements. They need to look and feel fresh and not staged and set up.
Websites with images get more views.
It’s estimated that websites containing images receive 94% more views than pages with no photos. Why? Because images bring products and services to life, pictures tend to set in action what you as a business owner are trying to say in words.
For example, someone telling you a story with words can describe the setting of the story dynamically. But once you see an image of the scene, that image will resonate in your mind. You can visualize the image anytime the words are spoken or thought about the picture you saw.
The same goes for products and services. Include an image that shows someone using your product or service, and the service becomes ‘real.’
It takes about 100 milliseconds to identify an image.
When you take the time to carefully chose an image that reflects your product, there’s no more talking about it, the image captures the searcher’s eye, and they want to know more. It’s as if the image is seared in the potential customer’s mind, and they can recall it quicker when they hear a name that suggests your store.
Images on your site improve conversion rates.
Google and other search engines like images. There are many reasons why this is the case. Properly labeled pictures with metadata and captions will create more content for search engines to find and index. The value of images can’t be overstated.
Because search engines use keywords to find your site, they will also use images giving you more ‘bang for your buck.’ Taking quality pictures of your business is a great place to start if the photos are relevant to your shop. Some examples of webpage-relevant pictures could be a pawnbroker showing a customer electronics, jewelry, or a wedding set for a future marriage.
Social media writers, blog writers, and other websites may want to use your pictures if your image quality is fantastic. Don’t be afraid to share. You can extend your reach by having someone use your images and then backlink them to your site, improving search results from interested parties.
Having relevant pictures of your merchandise will encourage searchers to ‘click’ on the photo and engage with your site. Let’s do a test. Go to your search browser and put in something you are interested to find out more about.
The thumbnail images that show up draw your interest, and you are more inclined to click on the sites with the thumbnail images. This results in more engagement with your company.
Other buttons that include GIFs, pictures, or cartoons to fill out forms to complete a subscription will help with customer engagement. The form will have the contact information of the customer, and this can be used to set up intentional interactions in the future.
The definition of customer engagement is the relationship between your company and the search user or potential customer. With intentional, consistence nurturing, your company provides long-term value for each interaction. Getting a potential customer to take action improves loyalty.
The act of being involved with your customers.
Stores located in or providing services to a particular location can use Google maps to help determined customers find the store.
Data points can help you as a business owner measure the success of your plan with your marketing team and how to use pictures, keywords used in each sentence on your site, and intentional interaction to cultivate confidence in your customers and brand recognition.
At a pawn shop, getting items at an affordable price is one of the services offered. Also, obtaining a loan on several things is fast and easy, and money is easily obtained through a secure loan at a pawn shop.
Pawn shops buy electronics, jewelry, gold, and other luxury items. Defining the process and letting them know your pawn shop is a great place to get a loan and affordable merchandise is essential in getting potential customers to engage.
Think of a customer and your business as an arrangement that nurtures the customer’s involvement with your company, so the customer feels a part of what you have to sell.
Customers want to be connected. Using your pictures to market your business is a way to help customers ‘know’ you, and these types of ads contribute to them feeling like the arrangement between you as a business and customers is genuine.
When you develop a regular process to include phrases, pictures, or a deal when a potential customer asks a question, these things will encourage customers to engage and keep coming back. Of course, the effectiveness of what you say and how you use a word or engagement noun can go a long way in customers participating in your store.
An engagement noun is a pledge, an appointment, or an arrangement.
There are different types of engagements in business. There is the engagement of convenience, emotional engagement, contextual engagement, and social engagement. In the past, colors, pictures, and messaging created emotional bonds with customers. This is important because 99 percent of brand buying decisions made by customers are from an unconscious emotional space, emotional engagement.
The engagement noun of convenience
Looking at the engagement of convenience, does your business have a quote or chat button on your website, giving customers a ‘convenient’ way to engage? This would be a start.
The engagement noun of emotion
Understanding emotional engagement, in today’s world of the internet, web pages, digital images, GIFs, videos, and other digital elements, it is easier to engage customers emotionally and respond.
For instance, do you post drawings they can enter with a push of a button or blog posts they can read about your store that tells them a story with pictures, so they know you are genuine?
The engagement noun of context
Contextual engagement is noise or a ‘buzz’ about your business. Sending a text blast or a push notification that encourages a customer to join an opt-in deal group is very helpful in promoting customers to engage.
The engagement noun of experience
Customers are social beings, and they want social engagement. This is achieved through experience. The experience on your webpage, the experience with your brand, and the experience when they visit your store all build positive social engagements. Sending a text message to ask if their questions were answered after they engaged is a great way to use contextual engagement to support the positive social engagement they experienced.
Phrases, Words, and Keywords
Phrases and words used effectively help customers find your business when the user puts the words in their search bar on their browser. Google crawls the web and indexes different sites that have particular keywords so they can use the sites to quickly answer user questions. These words will also help with your ranking.
There are keywords that need to be used in your content and when you label pictures or start writing content on your pages. You can complete a keyword search to help you figure out the most effective ones to use.
What would a dose of engagement each week do for customer retention?
As a business owner, what would customer retention grow if people want to engage and you engage once a week through an engagement with meaning, a picture or GIF, and a response button?
Pawn Leads CRM System
After testing the waters and taking a walk down the possibilities of social, contextual, emotional, and convenience engagement through the use of an automated customer relationship management (CRM) marketing system, Sam Reading and Lex Case, owners of Pawn Leads, know what it will take to engage regularly.
As the owner of two pawn shops and a couple of small businesses, the owners researched and knew what they could expect from the mainstream tools available on the market today.
Both owners were busy with all it takes to manage a company, employment issues, trying strategic planning and problem-solving, inventory and supply acquisition, and running their ads. They quickly knew how difficult it is to be an owner of stores and do all it takes to generate leads, increase profits, and grow.
There was no time left at the end of a day to nurture potential customers, new customers, or returning customers.
They didn’t have time to add pictures to the web pages to improve the number of clicks they were getting or writing context that had meaning for the reader on any device.
They decided to enter into a joint venture, design Pawn Leads, an Automated Marketing Solution for themselves, and then offer it to others like them, pawnbrokers and small business owners.
Primarily focused on Pawn Shops in the USA and small businesses, Pawn Lead offers a CRM system (2-way texting, reviews, email marketing, etc…), website builds, progressive mobile websites that add onto your current site, web hosting, and custom development as needed/required. Pawn Lead offers Google Ads, SEO, Press Releases, Blogs, and dedicated marketing support (flyer creating, holiday marketing, etc…).
Pawn Lead marketing solution is the answer to your automated engagement needs saving you the business owner time while increasing conversions.
It is the Pawn Lead teams’ job and they take what they do seriously.
The team wants pawnbrokers and small businesses to buy, sell, and loan on more merchandise, increase the number of engagements, and increase the total interactions and connections, while saving time. This will give more money to pay for other necessary things and develop and grow profits.
