The largest marketing agency in pawn

The stigma is killing your pawn shop. Time to fight back.

We work with incredible pawnbrokers to help change the face of pawn.

$300K → $1M+loan balance
700new customers / month
$2M → $4Mgross profit
1,000 → 10,000deals list
2X-5Xreviews in 30 days
300+shops
$300K → $1M+loan balance
700new customers / month
$2M → $4Mgross profit
1,000 → 10,000deals list
2X-5Xreviews in 30 days
300+shops

0% of your city
has never walked into
a pawn shop.

You feel the stigma every day.

A new customer walks in and says, "Wow, I didn't know a pawn shop could be this nice."

That is the stigma breaking, right in front of you.
Now we just do it better, faster, and more often.

1 in 10 has been inside. The other 9 are your growth.

There are three ways to make more money.

1

Get NEW customers.

People who have never been in your store.

We do this
2

Get your customers to come back more often.

Get them to spend more money with you.

We do this
3

Raise your prices.

That one is yours. No agency can do it for you.

Not our job

An agency can help with two of the three. Every service on this page does one of those two jobs. Most feed both.

We built a machine.

A machine of small systems and products that build on each other to grow your shop. Each one is a gear, and every gear you add spins the whole thing faster.

Ads bring
new faces
Tap. On
your list
Texts bring
them back
Reviews bring
neighbors
Profit funds
more ads
Your Shopspinning faster

Every gear, and exactly what it feeds.

Job 1 Get NEW customers

Facebook Ads

Video ads that teach your town what a pawn shop really is. They grow your brand, your text list, and your email list, all while changing the face of pawn.

Feeds: new customers, your brand, your lists.

Google Ads

Catches people already searching for your services, and people googling your name. Those clicks join your lists too.

Feeds: new customers, your lists.

Facebook Marketplace

Your ideal customer already lives on Facebook Marketplace. Deal hunters and bargain buyers, looking for a good deal right now. We put your inventory in front of them, and they walk in to buy.

Feeds: new customers, in the door.

Google Reviews

More 5-star reviews rank you higher on Google Maps. The higher you rank, the more people find you. More people finding you means more new customers, and more customers means more reviews.

Feeds: your Maps ranking, new customers.

SEO Blogs

Search is changing. More people now use AI to find local shops. AI only points to sources it trusts, so we feed it high-quality content about you. Then it sends those people your way.

Feeds: new customers from search and AI.

Websites

Your website is the first impression most customers get. It is where they figure out who you are and what you do. We build it to feel like a place they can trust, with everything they need to decide to visit.

Feeds: everything above, and your search ranking.

Job 2 Get them coming back more often

VIP Program

Gets the customers standing in your store onto your text and email lists. Every counter perk costs a signup.

Feeds: your lists.

Text Marketing

A text brings customers back. Whether you have not seen them in months, or they came in last week and you just got a hot new special, a text gets them in the door.

Feeds: repeat visits.

Email Marketing Machine

Email brings customers back to the store, just like text. It also turns cold clicks from your Google and Facebook ads into real walk-in customers. The second and third touch that seals the deal.

Feeds: repeat visits, and turning ad leads into customers.

Boosters They make both jobs easier

Shmo Cards

One tap puts a customer on your VIP list, or on your Google review page. Joining gets easier. Reviews get easier.

Feeds: the VIP list, the review system.

Call Recording

All this marketing makes the phone ring. But if your team fumbles those calls, it is a leaky bucket, and those customers never show up. We record every call so you can find the leaks and fix them.

Feeds: more booked visits, fewer lost customers.

Ads fill the list. The list fills the store. Reviews fill the map. The map fills the door. One machine.

Running more than one store? That's our favorite kind of pawnbroker.

We work with the most profitable independent pawn shop in the nation, over 50 locations on one system. We also run single shops and small groups. It does not matter how big you are or how many locations you have. We have the experience to grow you.

Talk multi-store
Case Studies

Real shops. Real numbers.

More than once, we have taken a shop from $300K in loans to over a million. Then COVID hit and crushed everyone's loan book. Our clients bounced back first. The proof is in the data from the nation's biggest pawn mastermind.

Our very first customer still sees 650+ new customers a month, year after year, from our Facebook ads and brand growth. One tried to cancel because he'd loaned out every dollar he had. The ads worked too well. We nearly fired ourselves out of a job.

We have grown email and deals lists from 1,000 to 10,000 names. What is one name worth? A shop in a metro of under 30,000 people made about $1 per person on every text blast he sent.

We helped a pawnbroker go from $2M to $4M in gross profit in three years. He already ran an incredible shop, and all we did was put wind in his sails. We can't promise the same for you, but if your operation is great, our machine speeds it up.

Don't take our word for it

The whole industry is talking.

These are real, unedited posts from pawnbrokers in the biggest pawn groups on Facebook. We didn't write a single one. Tap any to read it full size.

Michael Schube hit 401 five-star reviews in a weekend
Carli Karlson: the best thing I ever did for my marketing
Nick Fulton, USA Pawn: biggest year in 33 years
Edward Best: legit the best thing to come to our industry
Scott Nell, Big Dog Pawn: 150 reviews last month
Joey Leza: a wealth of knowledge, messaging at 2am
Nick Fulton holding a 30-day gold haul in a Pawn Leads shirt
Edward Best: stop incentivizing reviews, use Jeff's system
Scott Nell: 141 review links in 30 days, 70 new reviews
Chase Brandt with Pawn Leads VIP and Google smart cards
Jason Wallace and Jeff Trimble trading marketing jokes
Amir Failey, US Pawn: new NFC tap cards, staff pumped

Posted in Pawnbrokers Helping Pawnbrokers, Pawn Leads Official, and The Pawn Group. Real shops. Real names. Real results.

We work with incredible pawn brokers to help change the face of pawn.

💎
The Face of Pawn · Est. 2026 · A Masterpiece

The people behind the curtain

Shell Fisher, Head of Operations at Pawn Leads

Shell Fisher

Head of Operations
Jeff Trimble, CEO and Owner of Pawn Leads

Jeff Trimble

CEO & Owner
Shane Gueco, Project Manager at Pawn Leads

Shane Gueco

Project Manager
Isabel, Executive Assistant at Pawn Leads

Isabel

Executive Assistant
Sammy, the Pawn Leads booth dog

Sammy

Team Mascot
+11

And the rest of the crew

16 full-time, all pawn, all in

Apply to work
with us.

Are you an incredible pawn broker who wants to help change the face of pawn? We'd love to meet you. We take on a limited number of shops, so we start with a conversation.

Your town already has a favorite pawn shop.
Let's make sure it's yours.

Apply to Work With Us