The largest marketing agency in pawn

The stigma is killing your pawn shop. Time to fight back.

We work with incredible pawnbrokers to help change the face of pawn.

Apply to Work With Us See how we grow your shop

Trimble Digital
Shmello
Shmo

New customers in. Customers back more often.

300+ shops
$300K → $1M+ loan balance
700 new customers / month
$2M → $4M gross profit
1,000 → 10,000 deals list
2X-5X reviews in 30 days

90% of your city has never walked into a pawn shop.

You feel the stigma every day.

A new customer walks in and says, “Wow, I didn’t know a pawn shop could be this nice.”

That is the stigma breaking, right in front of you. Now we just do it better, faster, and more often.

1 in 10 has been inside. The other 9 are your growth.

There are three ways to make more money.

Pawn Leads

Get NEW customers.
People who have never been in your store.
We do this
Get your customers to come back more often.
Get them to spend more money with you.
We do this
Raise your prices.
That one is yours. No agency can do it for you.
Not our job

An agency can help with two of the three.

Every service on this page does one of those two jobs. Most feed both.

We built a machine.

A machine of small systems and products that build on each other to grow your shop.

Each one is a gear, and every gear you add spins the whole thing faster.

Ads bring new faces
Tap. On your list
Texts bring them back
Reviews bring neighbors
Profit funds more ads

Your Shop spinning faster

Every gear, and exactly what it feeds.

Job 1 Get NEW customers

Facebook Ads
Video ads that teach your town what a pawn shop really is.
They grow your brand, your text list, and your email list, all while changing the face of pawn.
Feeds: new customers, your brand, your lists.
Google Ads
Catches people already searching for your services, and people googling your name.
Those clicks join your lists too.
Feeds: new customers, your lists.
Facebook Marketplace
Your ideal customer already lives on Facebook Marketplace.
Deal hunters and bargain buyers, looking for a good deal right now.
We put your inventory in front of them, and they walk in to buy.
Feeds: new customers, in the door.
Google Reviews
More 5-star reviews rank you higher on Google Maps. The higher you rank, the more people find you.
More people finding you means more new customers, and more customers means more reviews.
Feeds: your Maps ranking, new customers.
SEO Blogs
Search is changing. More people now use AI to find local shops.
AI only points to sources it trusts, so we feed it high-quality content about you. Then it sends those people your way.
Feeds: new customers from search and AI.
Websites
Your website is the first impression most customers get. It is where they figure out who you are and what you do.
We build it to feel like a place they can trust, with everything they need to decide to visit.
Feeds: everything above, and your search ranking.

Job 2 Get them coming back more often

VIP Program
Gets the customers standing in your store onto your text and email lists. Every counter perk costs a signup.
Feeds: your lists.
Text Marketing
A text brings customers back.
Whether you have not seen them in months, or they came in last week and you just got a hot new special, a text gets them in the door.
Feeds: repeat visits.
Email Marketing Machine
Email brings customers back to the store, just like text.
It also turns cold clicks from your Google and Facebook ads into real walk-in customers.
The second and third touch that seals the deal.
Feeds: repeat visits, and turning ad leads into customers.

Boosters They make both jobs easier

Shmo Cards
One tap puts a customer on your VIP list, or on your Google review page.
Joining gets easier. Reviews get easier.
Feeds: the VIP list, the review system.
Call Recording
All this marketing makes the phone ring.
But if your team fumbles those calls, it is a leaky bucket, and those customers never show up.
We record every call so you can find the leaks and fix them.
Feeds: more booked visits, fewer lost customers.

Ads fill the list. The list fills the store. Reviews fill the map. The map fills the door. One machine.

Running more than one store? That's our favorite kind of pawnbroker.

We work with the most profitable independent pawn shop in the nation, over 50 locations on one system.

We also run single shops and small groups.

It does not matter how big you are or how many locations you have. We have the experience to grow you.

Talk multi-store

50+locations for one client

2-50stores, we have done every size

Case Studies

Real shops. Real numbers.

$1M+

Loan Balances

More than once, we have taken a shop from $300K in loans to over a million. Then COVID hit and crushed everyone's loan book.

Our clients bounced back first. The proof is in the data from the nation's biggest pawn mastermind.

700/mo

New Customers

Our very first customer still sees 650+ new customers a month, year after year, from our Facebook ads and brand growth.

One tried to cancel because he'd loaned out every dollar he had. The ads worked too well. We nearly fired ourselves out of a job.

10,000

Deals List Names

We have grown email and deals lists from 1,000 to 10,000 names. What is one name worth?

A shop in a metro of under 30,000 people made about $1 per person on every text blast he sent.

$4M

Gross Profit

We helped a pawnbroker go from $2M to $4M in gross profit in three years. He already ran an incredible shop, and all we did was put wind in his sails.

We can't promise the same for you, but if your operation is great, our machine speeds it up.

Don't take our word for it