Snippets = A Small Piece Becomes a Big Piece.
Business owners and marketing teams continue to research and figure out what maximizes website traffic and engagement.
Search engines use keywords to crawl the web to find the answers to the questions people search for, and the questions need to be quickly answered with relevant content.
Search results like Google search results display the top three ranking websites, and this is where you want your website to be.
Search result ranking can be paid search results and organic search results. Either way, being in the top three makes it easy for people to find your page (your real estate).
The search engine results page tells people what the searcher needed to know and the search intent behind what was asked.
So How Do You Build a Walk Way to the Door Way to Your Website (Your Real Estate)?
Organic traffic is defined as users who land on your page from unpaid sources.
Using the real estate analogy, your site is your real estate, and organic traffic should be someone seeing your house for sale and buying it without any realtor company involved.
Essentially the traffic to your real estate was free.
Organic search includes search engines like Google, Yahoo, or Bing.
Organic traffic is essential, and it is targeted traffic to your website, and the search had a very specific intent.
Using the analogy of real estate again. The passer-by was looking for a house to buy and saw yours. They knew what they needed, wanted, and were willing to accept. They came straight to you, and you provided them with the solution or answer they wanted.
The same is true for organic searches. The user is visiting your particular website because they have a specific search intent, and you can provide them with a solution or answer their question.
Organic search results have specific search intent, which leads to increased conversions.
Paid Per Click (PPC)
Paid per click is a marketing model where you pay a fee each time one of your ads is clicked. In other words, PPC is a way of buying visits to your site.
Using real estate analogy, your page is the walkway to your business. You pay for advertising to get people to visit your store, and it’s not like the organic search query with specific intent. Search engine advertising is one of the most popular forms of PPC.
PPC is advertising, as the real estate company, and the real estate company must adjust the ads, ad campaigns, etc., to sell the real estate. The same is true for PPC.
As a business owner or marketing team, adjustments have to be made based on new data that measures how effective a specific campaign was. Data would include monthly search volume and click-through rate.
The 'Walkway' to Your Real Estate (Website)
Like all business owners, you want to make sure that the search engine results like Google’s search results show that people search and end up on your ‘walkway’ to your ‘real estate.’
It makes sense that the more site visitors you have, the more customers you may get. But visiting has to be easy.
When people search and get a quick answer to their questions because your site was ranked in the top three on the search results page is only part of the equation.
You or your marketing team must create relevant, engaging content and meet the searcher’s need.
Creating content includes long-tail keywords and target keywords so that search queries pick up your page. But the keyword needs to be based on keyword research that considers keyword difficulty.
Creating content that reads well and makes sense to the user is equally important. No one wants to read a dissertation when asking when the first day of Spring is, right? Searchers wish to get a brief answer.
So What is a Snippet?
A snippet is defined as a single search result within a set of search results. A part of the snippet matches a part of the search query, and the keywords will be highlighted in the snippet description.
A snippet is a small piece that can result in a more significant part of investment in the user’s time when they are looking for an answer to their question.
Snippets are like ‘bread crumbs’ on the ‘walkway’ to your ‘real estate.’
Snippets + Your Company's site in the top search engine results = Engagement on your website
A standard snippet is the most basic form of snippets, and it is made up of your title, meta description, and URL.
Rich snippets enhance organic search results by using microdata on your webpage. Rich snippets give enhanced data that appears in search results.
A featured snippet that Google shows for specific search queries, particularly; who, what, where, when, and how.
Types of featured snippets
Types of featured snippets are paragraph snippets, list snippets, and table featured snippets.
Featured snippets attempt to make things easier for the searcher by answering the searcher’s question within the search results. Featured snippets are also called answer boxes.
The answer boxes show up at the top of the search results. Google gets the information for the organic listings on the first page of the search results, and if your page is used, Google will credit you via a link. You have to earn this type of featured snippet with your content.
Remember to create content that makes it easy for google to make the searcher’s life easier. Google determines theater a page would make an excellent featured snippet to highlight for specific search queries.
An answer box will contain a summary, page title, link to the page where the answer came from, and the URL.
Getting featured snippets increases traffic to your page, and the increase will lead to more conversations, brand building, and awareness. Featured snippets increase keyword rankings.
Structured snippets are a type of ad extension for Google Ads, and these let you add supplementary information to your search ads.
Structured snippets draw attention to your product, brand, or service details. A header like ‘services’ would include specific examples of the service your service like loans, repairs, etc.
Google provides a predefined list of header options that you can use for your structured snippets. Some of the headers are amenities, brands, courses, and many more.
Benefits of Snippets
Standard snippets, rich snippets, featured snippets, and structured snippets increase brand building and visibility. To improve automatically pulled information that results in users finding your product through your page as an answer to a user’s question leads to the credibility of your company and brands expertise.
Snippets succeed because they give visibility to your site without forcing searchers to waste time looking at information that is irrelevant to them.
If customers deem the snippets worthy, they will use them. The vast majority of people are busy, and they want quick answers, and you want to make sure that your answers are in the featured snippet spot.
How Do You Accomplish Snippets, On-Page SEO, Automated Texting and Call Forwarding, Email Campaigns, and More So Your Business Ranks and Drives More Conversions?
Business marketing is very different today than before, when radio ads and newspaper listings were the means of getting your company’s name out there.
Now with organic searches, paid searches, what google prefers, what google doesn’t choose, how search queries bring traffic to your website (real estate) and how these searchers decide to engage in your business can be complicated.
Couple this with competitors and what they know, how competitors’ snippets reach your target audience instead, how search terms lead to search volume, why you should use long-tail queries instead of target keywords, and a business owner like yourself may find themselves with a headache.
Pawn Leads Automated Digital Marketing for Pawnshops and Small Businesses
Pawn Leads is a full-service marketing solution for pawnbrokers and small businesses. Pawn Leads is a Customer Communication System.
Understanding that as a business owner, you are too busy to sit down, let alone follow up on every potential opportunity that comes through your doors, nor do you have time to learn about featured snippets, google search console, link building, regular snippets, organic visibility, PPC, etc. we are the solution you need.
All communications from your customers are tracked in one convenient place, so you don’t risk losing that Post-It with notes. Custom automated follow-up text, email, webchat replies. Get phone call feedback to help close more deals—integrated Marketing Solutions like Google and FB Ads.
Our team of experts will help with on-page SEO and improving paid and organic traffic to web pages, improving your organic position.
Sam and Lex, owners of the company, are both business owners and family men. They recognize that having an approachable team of experts with an automated customer service platform is essential in building their companies. They have worked together to build Pawn Leads as a solution for our pawn shop and small business.