Defining SEO and Making It Work for Your Pawn Shop
Businesses today can touch the corners of the world with a click of a button. Web pages, social media, external links, internal links, and landing pages help reach those who want to find your brand.
Search engine optimization (SEO) is the science of improving a website to improve and increase website visibility, search engine rankings, and google rankings.
Search Engines
A search engine is a web-based tool that enables users looking for information to find what they need on the world wide web—understanding how search engines work is the first step in improving a website’s ranking. There are different SEO techniques to optimize a website owner’s results.
Keyword Research
Keyword research is discovering which words and phrases a consumer base or target audience will use to search for information from a website. Searchers want answers to questions, and Keywords, relevant keywords, and keyword phrases are all used on search engines to get answers.
Keyword research provides vital information. It includes information on where keywords you use to rank for keywords, which keywords are accessible to rank, and what your competitors are using as keywords for ranking.
Keyword research resulting in what keywords are used directly impacts search engine results.
How your web page performs is affected by the keywords used on the page and content.
On-Page Optimization
When your customers and searchers find your web pages, on-page optimization is what the readers will see when they find your page. The information they see is mostly content. Content marketing focuses on ensuring the content on your website uses keywords based on keyword research, so search engines discover your site.
The content as part of on-page optimization is informative and geared to rank well to provide the information and answers to questions searchers have. The content has to be perfect, informative, and better than anyone else’s.
Including keywords in the title of your page, URL, first paragraphs, and sub-paragraph headings. Keywords should cover a specific topic.
Your website must be easy for searchers to navigate and find the information they are looking for. Searchers don’t want to read complicated content that is hard to follow, and they want to read quick, easy, and informative information that answers their questions.
It’s all about the experience.
SEO Off-page Factors
Defining off-page SEO is link building. By linking visitors to your site, you will get more visitors. It also tells Google that your site is one worth visiting, so Google will rank your web page higher. Having an authoritative website positively affects search page results.
Backlinks are links on other websites that are not yours that go back to a page on your website. Backlinks are also called inbound links. It’s like your friend inviting their friend to your home.
The quality of backlinks is essential too. If other sites, Facebook, Twitter, and other social media platforms, are talking about your site, other people will want to check out what you have to offer, which will get you more website traffic.
Backlinks promote an online presence.
Technical SEO Is an SEO Strategy behind the scenes.
The design of your website needs to be responsive, and SEO strategy includes ensuring that your page loads quickly and scales to mobile devices, so mobile search results provide users with what they need. No one wants to wait to have a page load, and if the page loads slowly, you will lose visitors because they don’t want to wait.
They are ensuring that images load quickly and there are detailed sitemaps and other technical factors that will help your website performance.
The HTML on each page should be optimized.
If search engines know through schema markup what is on your web pages, crawlers will figure out what is on your page, increasing your search engine results.
Of all the search engine optimization factors, technical SEO sounds intimidating, but the fact is you need to provide a good experience for your users.
If your site is fast and easy to use, you are making progress.
Local SEO
Many businesses, like pawn shops, have a physical location where they want customers to visit.
More customers, more money.
Google My Business is an essential local SEO strategy. This strategy ensures that your name, address, phone number, operating hours, reviews, and other helpful information is displayed in search engine results and on google maps.
Good photos, descriptive information, and read reviews from customers provide users with what they need and want.
SEO strategy includes embedding a Google Maps marker in your homepage, adding a region or city to your page titles, descriptions, and keywords, and displaying awards and trust symbols.
Searchers like Apps – App store optimization
Apps stores get many web searches every day. If you have an app store, you want to ensure your users get what they need.
App store optimization is very similar to on-page SEO.
App titles and icons are the first things users will see when they look at your app. The app needs to be descriptive and attractive and includes keywords based on keyword research, and Meta tags should also include keywords.
YouTube SEO
Based on a niche type optimization, it can increase the traffic you are getting. YouTube is one of the world’s most popular search engines.
Posting and having your YouTube videos rank on a Google search will help with search engine optimization. The title needs to be descriptive and have relevant keywords, and a longer, keyword-rich description will help search engines know what your video is about.
How-tos, reviews, and tutorials are always popular.
Pawn Shop SEO Efforts
If you want to boost your search engine rankings, you will need to use a variety of SEO approaches.
A multi-faceted strategy works best to get search engines to discover and crawl all of your pages.
Search Engine Marketing (SEM)
Search engine marketing is often referred to as pay-per-click. The approach is cost-effective, and you pay when someone reaches your webpage. It can be a good marketing approach and good value for your money. The marketing focuses on your chosen audience according to location, language, interest, and device.
Paid search engine marketing includes text ads that increase website tragic and gain more customers. It can also have Google AdWords to help you optimize your web content.
Organic search traffic is free traffic, and organic traffic is searchers visiting your web pages from an unpaid source.
Major Search Engines
Undoubtedly, Google is one of the most popular search engines.
YouTube, Bing, Baidu, Yahoo, Ask.com, and DuckDuck Go quickly fall in line. Search engines send crawlers and bots across the web pages found on the world wide web, searching for information that answers the questions a searcher asks and then indexes that information.
Where your site lands on the search engine results page is a result of how search bots estimate precisely how well your website or web pages can give the searcher what they are searching for.
Search results are based on relevant content, keywords, URL, load speed, readability, and how well your web pages provide the information needed. Search engine algorithms use all the components to rank your site higher in search results.
Your site ranks are how it shows up on the search engine results pages, and the ideal place to be is in the top three spots. Because Google is the dominant search engine, SEO mainly revolves around what works best for Google.
Pawn Leads – A Full Services Integrated Marketing Solution For Pawn Brokers Like You and Small Businesses
Pawn Leads is a Customer Communication System and full Marketing Solution for Pawn Brokers like you.
The company caters to pawn brokers and small businesses. The automated system provides solutions that automatically follow up on every potential opportunity that comes through your doors.
All communications from your customers are tracked in one convenient place. Custom automated follow-up text, email, webchat replies, campaigns, and feedback help you close more deals.
The system includes Texting
Emailing
Reviews
Forms
Landing Pages
Call Recording
Text Opt-ins/ Subscriptions
and so much more
The company sets up and runs paid ads to generate more customers in your store while integrating the latest tech and custom solutions for the pawn industry. Pawn Ads are not simple, we specialize in negative keywording, cost bid adjustments, and ads that convert into profit.
Unlike other ad companies, Pawn Leads is constantly refining and adjusting in order to increase performance and reduce ad spend.
Pawn Leads provides an SEO strategy including web page review and design, custom website builds to mobile ad ons, hosting, key word research, blog and content writing, press releases, internal links, external links, analytics and reporting and much more.
