Do Google Adwords, Landing Pages, and Keywords Work?
Google AdWords, an advertising platform, allows advertisers to display their ads on Google’s search engine results page. The search engine results page is the page that shows up when a searcher asks a question in their search bar. The goal is to work to show your business in the first three results on the results page.
Making sure your business shows up in the first few listings is key to marketing success. Being in the top results increases the number of visitors your website will receive. Website traffic converts into potential paying customers, and that is what all businesses want.
SEO Best Practices
By implementing SEO best practices, your business can outrank your competitors. SEO best practices include effective titles and headings, strong meta descriptions, optimizing all images, including internal links, optimizing page speed, using navigation and sitemaps, and making sure your webpage is user-friendly.
Google Adwords
Google Adwords is a pay-per-click online advertising platform. It uses keywords that target your audience. Keyword research is essential when creating Google Ads. You will only pay if your ad is clicked on. Google ads work!
When users search a keyword, they get the results of their query on a search engine results page. When done right, your leads and sales will increase. Results can include paid ad that includes a targeted keyword meant to connect with the target audience.
You may want to make a list of keywords that are relevant keywords to your business. Then you can place your ads in the search results by bidding on the keywords. If the competition is high for the relevant keywords, your cost per click may be too high to bid. Potential customers associate certain keywords and phrases with your business.
Refining the keywords based on search terms you get, you can exclude negative keywords. Negative keywords are a list of keywords you don’t want to rank for on the search results page. Negative keywords indicate what your business’ products and services are not. They are typically semi-related to what you offer. The list will build over time, allowing you to filter out irrelevant words.
Google AdWord marketplaces work like an auction where people bid for clicks. Google considers the quality score to ensure that the people clicking on the ads have the best possible experience. Google determines how your ad should rank, and the higher your quality score, the better your ads should rank. A lower quality score, the fewer people see your ad. Businesses can bid on a wide variety of search terms in the US and Canada. When you are bidding on keywords, what you actually pay for is search terms.
Landing Pages
The quality of a landing page is the quality of the customer’s experience while on the landing page. The easier it is for customers to find their way around the landing page and to the checking out the page, the more likely they are to make a purchase.
Components of Successful Landing Pages
1. Compelling headline
A headline is the first thing a person searching sees. Writing a compelling headline keeps visitors on the page and keeps them from bouncing as soon as they visit.
State the answer to the “how”
Ask a question and present the answer
Use humor when it is appropriate, so searchers remember your page
Provide value. Why should the searcher pick your product over someone else’s?
Clarity
A characteristic of a successful landing page is clarity. Get right to the point. Take time to explain your services or product, so there are no questions about what is being offered. People visit and stay on pages that answer their questions effectively.
Relevancy
Whatever your message is when a visitor finds your page, make it worth their while.
Empathy
People who search the internet are doing so to find answers. Be empathetic and imagine what the visitor is looking for and what answers they need. Present a solution to their problem.
Smart Campaigns
When you decide to start your Google Ads journey, smart campaigns help. The campaigns tailor the innovation and advertising technology that Google is known for to help business owners. Smart campaigns find the best targeting for your ads, so you get the best results.
Smart campaigns highlight the selling points of your product and services and attract customers. You can create a single campaign for your business, or run multiple campaigns to showcase different products or services your business offers. Each campaign uses keywords that reach the target audience.
The difference between Google ads and a smart campaign is that Google Ads track leads and have a few goal types.
Smart campaigns have limited goals and a few presets that may or may not work for your business. Smart campaigns are three times better than traditional campaigns and get ads in front of the target audience.
Conversion Tracking
Conversion tracking allows you to track sales or other activities on your website or calls from your ads. The tracking tells you as a business owner exactly how many customers or leads you’ve acquired from your ad campaigns. This helps you understand your return on investment (ROI).
Image Ads
A picture or image draws people’s attention away from the content on the webpage to the image. An image ad includes images that feature information about the product or services you offer. When the visitor clicks anywhere on your ad, they will be taken to your webpage.
Good image ads use high quality images, show your brand or logo, may have a text overlay, show how people engage with your product or service, and have a focused message.
The key to image ads that promote your products and services is that they need relevant. The need to resonate with your viewer. Irrelevant ads waste time and money, and visitors may get annoyed with them. and money.
Know Your Business Goals
What goals do you have for your marketing efforts during the next quarter? Do you want to generate more phone calls, and app downloads, attract more leads to your website, or have more foot traffic in your store?
Knowing and understanding what you want before building your Google Ads will help you fine-tune your ads automatically to focus on the outcomes you care about.
Pawn Leads, LLC
Pawn Leads is a full-service integrated marketing solution. The company is a Customer Communication System and provides a full marketing solution for pawn shops.
All communications from your customers are tracked in one convenient place, so you don’t risk losing that contact, and covert leads to paying customers. Using automated follow-up text, email, webchat replies, Google Ads, and Facebook Ads, your business will be in the top search results.
Pawn Leads has experts who will set up and run paid ads to generate more customers in your store while integrating the latest tech and custom solutions for the pawn industry. Pawn Ads are not simple, they specialize in negative keywords, cost bid adjustments, and ads that convert into profit.
Unlike other ad companies, they are constantly refining and adjusting to increase performance and reduce ad spend. The experts work with you, the business owner, to determine the maximum bid you want to spend and work to create an actual ad that meets that budget. The team understands specific keywords, relevant keywords, AdWord campaigns, running multiple ads, how to set up shopping ads, how to use advanced bidding strategy to get what you need, ad placement, banner ads, google analytics, and video ads so you get your business ranking on the top.
They also will look through your web page and make suggestions about landing page improvements and how to improve how you look to internet users.
From custom website builds to mobile ad-ons, they are here to help build your Pawn Shop Website. If you bring the content, and they are building the page they will work with you on cost and implementation.
They offer custom solutions for all your business needs, including SEO, software, integrations, and more.
